As one of Australia’s most accomplished advertising and marketing experts Craig has created mega campaigns for Procter and Gamble, Toyota, Sony, HSBC, Nestle, Ford, PayPal, Unilever, Shell, Diageo, Bank of China, China Light and Power, Netease, NRMA, the Australian Army, Navy and Air Force, Tourism Victoria, and many others.
He has worked on a corporate scale leading business and creative transformations across international networks of 11,000 people and worked at his kitchen table as an entrepreneur to start three businesses since returning to Australia 9 years ago.
His most recent startup, Sendle, is a disruptive technology company locked in a ‘David and Goliath’ battle with Australia Post in the booming parcel delivery business. Sendle is focused on exceeding the expectations of Australia’s 2 million small businesses and has been named one of Australia’s Top 10 Most Innovative Companies by the AFR for two years running. Craig has been recognised as one of Australia’s Top 10 marketers by CMO Magazine for two consecutive years as well.
To help stay ‘fully human’, and build high performing teams and sustainable success, Craig also teaches a transformational leadership program developed at Google called “Search Inside Yourself”. The program combines cutting edge neuroscience with emotional intelligence training and mindfulness.
Craig is an Adjunct Professor at UTS Business School, columnist, media commentator (ABC, BBC, China Central TV, Sky), and has served on the Boards of Advance.org and Conscious Capitalism. He is also the fastest Australian to run a marathon at the North Pole.