Sara Cheng

Chief Executive Officer, Fuji Xerox Singapore

Sara Cheng is the Chief Executive Officer of Fuji Xerox Singapore. She is responsible for the company’s overall strategic growth and further strengthening its customer commitment, digital transformation and employee engagement.

Sara Cheng brings with her 25 years of experience in general management, business development and consulting with Xerox, IBM, Teradata, NCR and Procter & Gamble across US, Europe, and Asia Pacific. Her last appointment was General Manager for Xerox Asia Pacific, Services Division.

Sara is a veteran in building teams and organizations, and establishing collaborative leadership models in large companies. She has helped a number of firms create value-based selling models and to incorporate emerging digital services into their offerings. Sara has also been a pioneer in introducing data warehousing and business process outsourcing to several countries in Asia. In her career, she has served Fortune 200 clients across financial, hi-tech, telecommunication, airline and consumer product industries.

She is passionate about leadership development and building high-performance teams. Sara enjoys cycling, tennis and travel during her personal time. She has an MBA from Indiana University, USA, and MBA and BBA degrees from National Chengchi University, Taiwan.

Tel: +65 6909 6710


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